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Advertising on LinkedIn

Introduction

Welcome
Get started with LinkedIn ads

1. Introduction to Marketing on LinkedIn

Set up your LinkedIn profile
Post organic content on LinkedIn
Create a Company Page on LinkedIn
Manage your Company Page

2. LinkedIn Advertising Fundamentals

Navigate Campaign Manager
Set up your advertiser account

3. Getting Started with LinkedIn Advertising Products

Content marketing 101
Get started with Sponsored Content
Set up your first Text Ads campaign
Fundamentals of Sponsored InMail

4. Bid, Budget, Schedule

Set up bid, budget, and scheduling
Navigate billing details
Set up payment and apply coupon codes

5. Crash Course on Metrics, Reporting, and Optimization

Navigate Campaign Manager reporting
Set up and measure conversions

Conclusion

Next steps

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