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Advertising on Instagram

Video Introducing this tutorial



1. Instagram Advertising Basics

Overview of Instagram for Business
Create an Instagram business profile
Introduction to Facebook Ads Manager

2. Create Content to Advertise on Instagram

Instagram Advertising ad format options
Specs for different content types
Tips to create engaging content

3. Create an Instagram Ad Campaign

Create a campaign
Specify Ad Set targeting
Configure a budget and schedule
Create an ad

4. Review Instagram Advertising Analytics

Learn important metrics and concepts
Interpret data in Facebook Ads Manager
Create custom reports
Adjust based on performance


Next steps